2:1:3 – Part of our Growth Rituals

[vc_row][vc_column][vc_video link=”https://vimeo.com/818241922″][vc_column_text]At Avenue, we talk about implementing the right growth rituals that will move the needle for you without pain and stress. This is one of those.

Our simple 2:1:3 content production & distribution model is easy to keep up with and gives a great deal of structure for businesses of all sizes.

Note: you might want to create more pillar content than 1 per week. Well, you can, in fact, you can create pillar content each and every day. As publishers, our different brands get content each day of the week, so our content production is more intensive than this framework. But then again, publishing is our main business model. Your business model might now be that which means that you don’t have to publish content with that high intensity.


The key: create the structure that works for you!

Right now, you probably have enough to do to figure out your content types, platforms, and schedule. But once you have tested that for a while, you can start systemizing your content creation. And once you have a structure for it, you can easily outsource it to create some more time for you.

Maybe in the next Strategy Week (at the end of each quarter), you feel ready to systemize your content![/vc_column_text][/vc_column][/vc_row]