Identity, Personality & Words

In this session, we will help you define the 3 important brand elements:

  • identity: who you are for your audience?
  • personality: what kind of personality traits do you want your brand to have?
  • words: what words do you want to use to describe your brand?

All these are going to go into your marketing and sales systems. In the workbook, there is a recipe for a brand workshop that we often host for our private clients who have teams. If you have a team, schedule the workshop. If you don’t have a team, you can still do the exercises, maybe with friends or a spouse.


  • identify who you want to be for your audience
  • identify 5-8 personality traits that you want to represent your brand and business
  • identify the words that you want to associate with your brand