Clear Message

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In this session, we design the clear message that you use to attract buyers. You can use this on your ads, social media, emails, letters, or anywhere where your prospective customers are, and invite them to do business with you.

The elements:

  1. Call out: “are you / do you…”
  2. What seems to be the problem: “do you struggle with…”
  3. Why it’s not working: “you most likely have tried/learned…” “here’s the problem…”
  4. The CCM: “this new thing…”
  5. CTA: “do this now”