Core Values

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Let’s map out your Core Values!

The core values are the true north of your business: the guiding rules for your decisions. Also, something that either attracts or repels key players. This is the internal part of your brand that forms the relationships you build with your customers.

While many brand elements might change, values should remain the same. They should be:

  • memorable
  • actionable
  • meaningful
  • clear and defined
  • timeless



  • your assessment today is to identify and write down your core values. You can use the workbook for this!