How to Choose the Lead Offer

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In this session, we figure out how to choose your Lead Offer.

The key aspects

  • This is a free offer that you use to raise their hands
  • Keep it simple and short
  • It always needs to lead to your Essential Offer (of the offer you want to sell)

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][dt_vc_list]Types of lead offers:

  • E-book
  • Short video
  • Checklist 
  • Tool
  • Coupon
  • Free demo 
  • White paper 
  • Gamified experience such as a questionnaire
  • Webinar
  • Book  
  • Downloadable template

[/dt_vc_list][/vc_column_inner][vc_column_inner width=”1/2″][dt_vc_list]Examples:

  • 1-week recipes
  • 6-step guide to adding color to a room
  • Shopping list of some sort
  • Face cleaning process
  • Guide for creating a budget
  • Archetype quiz 
  • How to hang curtains guide
  • Project plan 
  • Your methodology webinar
  • Exercise booklet & videos
  • Playlist  
  • What should I do next – quiz